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9 pieces · 2024 → present
Strategy

What "AI strategy" should mean for a 12-person business.

Strategy decks for SMBs are mostly theatre. Here's what we replace them with — and why the version we ship in 30 days is shorter, sharper, and gets used.

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May 14, 2026
MC
Mara Chen
Senior Engineer, Hybrid Theory
30-day readiness

Acme Auto · Tucson

Week 1 — Discovery
Week 2 — Inventory
Week 3 — Opportunities
Week 4 — Roadmap
30-Day Readiness Audit
Build

Photo-to-quote, built in 11 days for a Tucson auto shop.

How one custom tool moved average quote-turnaround from two days to under fifteen minutes — and what we learned about training a model on real shop photos.

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April 28, 2026
DH
Devon Hill
Engineer, Hybrid Theory
Quote #1147

Front-axle brake service · '19 Civic

Brake rotor, front (×2)$184.00
Brake pad set, front$78.00
Labor (2.5 hrs)$275.00
Total$579.00
Strategy

Stop hiring a Chief AI Officer. Hire a Tuesday.

On the surprising impact of a single half-day per week embedded in your business — and why retainers beat headcount when you're under 50 people.

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March 19, 2026
MC
Mara Chen
Senior Engineer, Hybrid Theory
Dear Board,
Hire a Tuesday, not a CTO.
Memo · March 2026
Craft

Three prompt patterns we use with every owner-facing tool.

Voice examples, refusal clauses, and 'why this slot' explanations. Small changes that make AI output trustable enough for an owner to send without reading every word.

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February 02, 2026
YK
Yusuf Khan
Engineer, Hybrid Theory
Three patterns
01
Voice examples
3 real messages → match tone
02
Refusal clauses
when not to draft anything
03
"Why this slot"
explain the choice in 2 lines
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