Strategy
What "AI strategy" should mean for a 12-person business.
Strategy decks for SMBs are mostly theatre. Here's what we replace them with — and why the version we ship in 30 days is shorter, sharper, and gets used.
Read more ›§ Hybrid Theory · From the studio
A monthly letter from working engineers.
One email a month. What we shipped, what we read, what we got wrong. No funnel, no follow-up sequence, no other emails ever.
2,184 readers · ~once / month · no spam ever
Build
Photo-to-quote, built in 11 days for a Tucson auto shop.
How one custom tool moved average quote-turnaround from two days to under fifteen minutes — and what we learned about training a model on real shop photos.
Read more ›Strategy
Stop hiring a Chief AI Officer. Hire a Tuesday.
On the surprising impact of a single half-day per week embedded in your business — and why retainers beat headcount when you're under 50 people.
Read more ›Craft
Three prompt patterns we use with every owner-facing tool.
Voice examples, refusal clauses, and 'why this slot' explanations. Small changes that make AI output trustable enough for an owner to send without reading every word.
Read more ›Build
Voicemail → CRM ticket, end-to-end, in a single afternoon.
What we built for a dental office on a 4-hour pairing session. Now their front desk doesn't transcribe anything — and the receptionist takes Tuesdays off.
Read more ›View all posts ›32 pieces · 2024 → present
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